But what if PWA apps could be a standalone tool instead of just a replacement? Don’t think we’ll be trying to convince you to forgot your usual traffic-driving strategies. Instead, we’re offering an interesting option for cheap and quick tests. And want to say that with our PWA builder, you’ll be able to not only avoid constant bans, but also scale your advertising companies and squeeze the most profit out of your bundles.
Android is still alive? — Always! Mini-review of the market
Statсounter statistics on device usage
If you segment the audience by country, then you’ll see that Android is very popular in countries like Brazil, India, Indonesia, Turkey and Vietnam. And while Tier 3 countries have a comparatively lower purchasing power due to the lower standards of living and income levels, the large amount of inexpensive traffic they provide and the freshness of their audience is what makes them a prime choice to secure decent profits in.
According to the stats we provided, Android will not only not give any ground, but will continue to get even more popular. The more users, the more new traffic. But how exactly do you work with this traffic and squeeze out the most profit? That’s what we’re here to talk about.
PWA apps — what are they? A detailed breakdown
With that PWA builder, you’ll be able to create apps for literally any vertical: gambling, betting, nutra, etc. And by equipping it with simple-to-use features, you’ll enhance its appearance and CR.
So how does it work? — it’s very simple!
You create a PWA using the builder and use it to launch an ad campaign. A user that stumbles on the ad gets sent to a fake Google Play page that you created. After they install the PWA, they get redirected to the offer page within the PWA. If the user's parameters don’t match the ones you specified (another GEO, desktop, iOS device), they’ll be greeted with just a plain white pade.
Let’s go over the whole thing in detail, using the example of driving traffic to the Ardente offer using a PWA:
PWA installation funnel
“You don’t need to possess dev skills. Any newbie without any tech know-how will be able to make a PWA. And if you do run into trouble, we offer constant support throughout the entire process. We also have lots of manuals and guides for any install situation you might find yourself in” — Artem, owner of PWA.Market
Google Play bans: how purges affect the Android webview app market
But even here, there are different kinds of bans. The first is what we call permanent. It’s when an Android app gets banned for standard reasons: reports, cloaking, mods discovering the offer instead of being shown the white-hat disguise, etc. The webmaster buys a new one and launches the campaign all over again. But the most dreaded ban, a rainy day for both webmasters and devs, is Google Play’s mass purges. This is when the store gets rid of a large number of apps within the same day (or usually, night). Bans like these are handed out relatively rarely, once every 2-3 months. But that’s not all... After all these purges many apps fail to re-pass moderation. The market’s been noticing that trend for some time now. And only thanks to testing out new approaches has the situation been able to stabilize. Webmasters once again have the ability to drive traffic using Webview apps.
What other advantages do PWAs have? We can’t know what other services offer but we sure can explain the bonus features our PWA.Market builder has.
PWA builder advantages
A domain is your PWA’s unique address. Our service lets you use your own domains or make use of ready-made ones. A mirror domain is an additional domain that can be added to a PWA. This feature allows you to launch many ACs at once from different profiles all while using a single PWA. And should you run into a ban, which happens extremely rarely, just go ahead and re-launch everything to a new mirror.
While it’s best to avoid aggressive designs when using Webview apps, since there’s a high chance of getting banned, here, the only limit to your design is your own imagination. Everything you need to avoid with Webviews can be realized using PWAs. You can upload your own design to the builder or use one of our’s.
“The service boasts over 100 diverse customized solutions for every taste and source. In fact, one of the main advantages of PWAs is the ability to use a design as aggressive as you feel like” – Nikolai, PWA.Market Project Manager
– Ability to to choose from a large database of designs;
– Ability to upload your own design;
– Ability to parse the design of any application from Google Play in 1 click;
– Ability to add a YouTube video to your PWA landing page.
Here are some examples of PWA designs from our database:
A gambling PWA design
A betting PWA design
A gambling PWA design
A financial PWA design
PWA design preview
The built-in cloaking lets you not worry about passing moderation. It filters out mods and bots, while showing target users the PWA page. The white page generator, as the name implies, in 1 click creates a white-hat landing for mods and bots. Just leave a link leading to any white-hat app on Google Play.
Adspect is the one providing the cloaking and white page generator to our service. Thanks to an up-to-date database of mods, constant template updates and vpn/proxies, moderators won’t be able to catch on, meaning your ACs won’t have any trouble passing moderation.
Not too long ago we expanded the Wordpress themes for choosing white pages and added a new free viewing feature, which lets you see in real time how your white page will appear for the person and re-generate it if need be.
White page example #1
White page example #2
White page preview
As for this part, we decided to take it one step further and make it entirely automatic. During step 3, when creating the parameters, within 15 seconds an AI will generate a description and comments for your PWA. You just need to select a description or comment category, wait a bit and the neural network will do everything for you.
Creating a PWA description using ChatGPT
Push notifications are one of the most vital stages of a funnel when driving traffic. The affiliate loses most of their audience between the installation and deposit steps, which is why push notifications are a great way to remind the person. What are the advantages of our push notifications?
— The push notifications are flexibly set up for your purposes;
— Set up your notifications according to a timetable or based on conversion actions: after the app is installed, the user registers or makes a deposit, when the person is exceptionally disposed towards the app;
— A built-in Standard push notifications feature;
— Standard notifications that are already set up and have been translated into 9 languages;
— Push notification import.
This feature will let you import the most converting push notifications from one PWA to another. Push-notifications are installed at the browser level, meaning the user will get your notifications even after they delete the app. This may result in a reinstalling.
In order to analyze your ad campaigns in detail, and to scale successful ones, you should have detailed statistics in your personal account. There you will find all the stats for each PWA:
— Push notification confirmations;
— CR% unique/install;
— CR% unique/push;
— CR% install/push;
— PWA logins;
“PWA is a great tool to test out your bundles. Why? Because it’s cheaper than prepping a good hookah” — Yury, PWA.Market Head of Sales
PWA.Market tariff plan list
Review for 2022
As for popular GEOs, there are 6 top-dog players here – Brazil, Turkey, the Philippines, Kazakhstan, Russia and Ukraine. The most popular offers — Brazino and Ice cazino.
"Every month, in our Telegram channel, we share the most popular GEOs, launch tips, new designs for various events and relevant news. Don’t forget to subscribe!" — Alina, SMM Manager PWA.Market
Growth trends for 2023
2021 — PWA builders emerge, no one knows what they are and what PWAs are for. Maybe as an alternative or when your Webview gets banned or smth...
2022 — PWAs become popular, builders start offering more features, setting up a PWA becomes simpler and faster, people use the service for quick tests and scaling purposes. Builders are no longer just an alternative...
What about 2023? Android apps are still a good traffic model that has its strengths and weaknesses. Most of the gambling and betting traffic is generated, in fact, by native apps, even though the ROI in 2021-2022 wasn’t as impressive as 2 years prior. As for PWAs, this area is bound to only grow larger and maybe even become the leader in terms of traffic volumes, since more and more affiliates prioritize stability and simplicity when it comes to driving traffic. In late 2022, PWAs proved themselves to be not just a backup in case of a Webview app ban, but also as a full-fledged independent tool that lets you conduct quick tests and scale your operation.
— For newbies who are only starting out in affiliate marketing and are learning the ropes of driving Android traffic.
— For seasoned pros who need to conduct tests of ready-made bundles, since PWAs make that a quick and cheap task.
— For anyone who prefers working with stable apps that won’t get banned in a couple of weeks.
As of 2023, PWАs are developing into an independent tool that isn’t just an alternative or backup for Webview. It’s now catching up and taking the lead when it comes to securing quality traffic and scaling it.
“As for our services, we’ll keep adding new features and incorporating neural networks to save our clients’ time and make working easier for them. Continuing to make the builder more convenient and comfortable is our goal for 2023, and we’re doing a fine job at it.” — Matvey, PWA.Market COO